With the economy spiraling downward and sponsors running away faster than Usain Bolt, the Olympics needed money.

OLYMPICS-Intel signs Olympics sponsorship deal | Reuters

Intel Corp said on Wednesday that it would become a major sponsor of the International Olympic Committee, making the chipmaker the latest technology company to put.

2016 Rio Olympics: Athlete Endorsement Deals, Usain Bolt

The IOC originally resisted funding by corporate sponsors, until in 1972, the IOC began to explore the potential of the.

The Olympic branding game. part of the sponsorship deals signed with Olympic. sportswear partner of the London Olympics and sponsor of.The Role of Branding in London 2012. these are the official sponsors of the upcoming Olympic Games. Hot deals.

LONDON (Reuters) - Sponsorship deals and record revenues from the sale of almost 11 million tickets helped London organisers to hit their target of raising.

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The Branding of the Olympics - Grantland

The sponsorship has since evolved into a four-year. 2015 BMO Financial Group announced endorsement deals with four of the biggest names in Canadian.

Creative Storytelling: For Sponsors, an Olympic Sport. and the London 2012 Summer Olympic Games were no exception.

OLYMPICS-Intel signs Olympics sponsorship deal | 路透中文网

We offer corporate partnership packages at various levels and have opportunities to support an ongoing U.S. or international program, the Special Olympics World Games.

2012 London Olympics

Sponsorship of the Olympic Games involves such a significant business.

London Olympics: Organisers back sponsors Dow Chemicals

Before the 2012 London Olympics,. to secure the swimmer long-term corporate deals to carry him.

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London 2012: Dr. Dre at Center of Olympics Marketing

Two major Olympic sports are in the hunt for new sponsorship deals after key commercial partners announced the end of their partnership right in the middle of the.Get to know more about some of the most popular Coca-Cola sponsorships:.

It is hard to argue the case for Olympic sponsorship from any effect it. to broadcast the London Olympics in America it has so.The rapper sent some of his Beats headphones to British and U.S. athletes, but his company is not an official Olympics partner.

Just over a month before London hosts the 2012 Olympics,. persists in maintaining sponsorship deals with the purveyors of. told TIME Moneyland.LONDON (Reuters) - Sponsorship deals and record revenues from the sale of almost 11 million tickets helped London organizers to hit their target of raising.

Rich Sport: U.S. Olympic swimmers float on cash | Fortune

These numbers are expected to go up again as the Olympic cycle moves from London to. on the Olympic Park site.Rio Tinto has been named as early front-runner for the Greenwash Gold award for the worst Olympic sponsor,. the London Olympics are those companies. Deals.There are 100 days to go until the Olympic flame is lit in Rio, but what lessons learned from London 2012 will help sponsors thrive at a time when corruption and.